Pjama is sold in specialist stores online throughout Europe. In Sweden, the product is already sold at the pharmacy chain, Apotek Hjärtat, and now also at the chain Apoteket. Pjama AB has signed an agreement with Sweden's largest pharmacy chain, Apoteket. Pjama has gone through the thorough Quality Review of Apoteket and meets all criteria for being able to be sold in Apoteket's assortment. Pjama will be available through Apoteket online pharmacy. With Pjama, they expand their product range to children and adults who suffer from bedwetting.
During the year, Pjama has linked more and more retailers to the company and expanded with its own online stores on a few new markets around Europe. The widespread exposure of the product has led to many requests from private individuals and companies in the United States.
We can now proudly announce that Pjama AB has signed an agreement with one of the leading pharmacies on the Swedish market, namely Apotek Hjärtat, which becomes the first pharmacy in Sweden to offer products from Pjama. The products are available in Apotek Hjärtat's e-commerce and by ordering directly through any of the chain's pharmacy’s in Sweden. Apotek Hjärtat has clearly identified incontinence among children and adults as a big target group and is now expanding its range with Pjama.
Pjama can now announce that its products are available on the bigger platforms of Amazon in Europe. The first launch of Pjama at Amazon was on the UK platform by the end of 2017 and sales increased rapidly. After that, new markets have been added on. Amazon is the largest e-commerce company in the world measured by revenue. Hundreds of millions of people use Amazon around the world to do their shopping every year.
Bedwetting has been a problem for children and adults around the world for a long time. There are different ways to help on a daily basis, for example, bed linen, diapers and various bedwetting alarms. But what about the situation when the individual wants to spend the night at a friend’s house, summer camp or at a hotel room with the family?
"We are really looking forward to work with the health care in these regions and contribute to help children with bed wetting problems. We hope that this collaboration will allow more children and young people to participate in overnight activities and that they do not feel excluded due to their bed wetting problems.".