Understanding Incontinence in Australia
How Pjama Provides a Practical Solution for Bedwetting Challenges
Incontinence affects over 7.2 million Australians aged 15 and over, with a staggering 53% increase in prevalence since 2010, according to a recent Deloitte report commissioned by the Continence Foundation of Australia. This widespread condition impacts both men and women across all age groups, with urinary incontinence being the most common. Despite its prevalence, incontinence remains under-reported and often misunderstood, leaving many individuals and families searching for effective, comfortable solutions.
The Growing Challenge of Incontinence
The Deloitte executive summary reveals that 2.4 million men and 4.8 million women in Australia experienced some form of urinary or faecal incontinence in 2023. While the condition becomes more common with age, 71% of people with incontinence are aged 65 or younger, highlighting that this is not just an issue for older adults but also for children, teens, and working-age adults.
The financial and emotional costs are significant. Incontinence leads to lost productivity, increased healthcare usage, and a considerable impact on wellbeing—estimated at $66.6 billion in direct costs and an additional $33.8 billion in lost wellbeing in 2023 alone. The emotional toll includes anxiety, embarrassment, and social isolation, which can be especially challenging for families managing childhood bedwetting.
Why Pjama Is the Solution for Bedwetting Families
At Pjama, we understand the real-life impact of incontinence on families, especially when it comes to children who experience bedwetting. Our bedwetting pants and shorts are designed to provide discreet, reliable protection that empowers children and gives parents peace of mind.
Key benefits of Pjama include:
Superior Protection: Pjama products feature advanced waterproof and absorbent technology that prevents leaks and protects mattresses, reducing stress and clean-up time.
Comfort and Independence: Unlike bulky alternatives, Pjama pants and shorts look and feel like regular sleepwear, encouraging children to wear them confidently and independently.
Reusable and Eco-Friendly: Pjama’s washable design offers an economical and sustainable alternative to disposable products, supporting families in managing incontinence long-term.
Support for Travel and Everyday Life: Whether at home, school, or on holiday, Pjama’s discreet protection allows children to participate fully in activities without fear or embarrassment.
Addressing the Under-Reported Need
The Deloitte report highlights that incontinence is often under-diagnosed and under-treated, with many affected individuals not seeking help due to stigma or lack of awareness. Pjama aims to break down these barriers by providing a practical, accessible solution that normalises bedwetting management and supports families every step of the way.
Take Control of Bedwetting Today
If you or your child are among the millions affected by incontinence, know that you are not alone—and effective solutions are available. Pjama’s bedwetting pants and shorts offer a comfortable, discreet, and reliable way to manage bedwetting with confidence.
Explore our range today and discover how Pjama can help you reclaim restful nights and joyful days, no matter your age or lifestyle.
Sources: Deloitte report on the economic and social impact of incontinence in Australia, 2023.
